AUGMENTED REALITY (AR)
Augmented Reality (AR) is a technology that upgrades our environment with digital 2D and 3D content.
WHY AUGMENTED REALITY FOR YOUR BUSINESS
Augmented Reality (AR) is a next generation marketing tool. Any business whose goal is to apply an attractive approach in its presentation and/or to raise the awareness of its users in an extremely interesting and entertaining way, could rely on Augmented Reality. AR applications are very suitable in areas such as tourism, education and training, construction and real estate sales, various industries, fashion, entertainment industry and others.
The main advantage of AR technology is that it is applicable with all kind of smart devices, the hardware is affordable and it is quite entertaining and user friendly.
The main advantage of AR technology is that it is applied with the mass of today's smart devices such as phones and tablets, the hardware is affordable and the use by users is easy and quite fun.
AUGMENTED REALITY IN TOURISM
Augmented reality is very attractive and usefull tool for the hospitality industry that provides an interactive experience to the customerwhile getting acquainted with various products and services. Users can interact with 3D models, videos and interactive maps,from which in real time receive instructions and information about specific places and sites such as museum exhibits, cultural monuments, tourist attractions, hotels, restaurants and more. Mobile applications with augmented reality (AR) may indicate tourist routes or guides to selected destinations to translate directional or informational signs to display information about cultural, historical and natural attractions.
TRAININGS AND AUGMENTED REALITY
Today, the traditional learning process and related activities are faceing the challenge of "speaking" in a modern language. AR provides unlimited opportunities in this direction, providing an unconventional way for presenting and perception of different topics. The technology is suitable for all age groups and training programs. It promotes so-called "experiential learning",creating a complex sense - on the one hand of the physical environment in which the learner is placed, and on the other with computer-generated visualization, which enables him to interact with the environment and to upgrade the information he perceives. Through ARin a completely safe environment,, can be created simulations for dangerous practical activities, Also different processes and events can be without none negative impact on the viewerTechnology provides learners with an attractive and memorable, both physical and mental experience, leading to a deeper understanding of the material and when and how it can be used in real life. and when and how it can be used in real life.
TRAININGS AND AUGMENTED REALITY
Today, the traditional learning process and related activities are faceing the challenge of "speaking" in a modern language. AR provides unlimited opportunities in this direction, providing an unconventional way for presenting and perception of different topics. The technology is suitable for all age groups and training programs. It promotes so-called "experiential learning",creating a complex sense - on the one hand of the physical environment in which the learner is placed, and on the other with computer-generated visualization, which enables him to interact with the environment and to upgrade the information he perceives. Through ARin a completely safe environment,, can be created simulations for dangerous practical activities, Also different processes and events can be without none negative impact on the viewerTechnology provides learners with an attractive and memorable, both physical and mental experience, leading to a deeper understanding of the material and when and how it can be used in real life. and when and how it can be used in real life.
AUGMENTED REALITY IN EDUCATION
Education is a field in which digitalization has long been a fact and a necessity. Modern learning forms lead to greater commitment to content and more lasting memorization. One of the very interesting and eye-catching ways is the integration of augmented reality in teaching aids and processes. AR can replace physical models and illustrate dangerous processes or even historical events.This type of interactive presentation is n effective approach that increases the interest and commitment to the learning material, the lessons become more entertaining and easier to remember. AR content can be viewed with any smartphone or tablet. It is applicable both in kindergartens and at school, in student lectures and internships, in professional qualification and upgrading education. In the practical trainings, specific activities or whole processes can be observed via mobile phone. In STEM education, in subjects such as biology, anatomy, and medical research with AR, students can engage in many experiments in an environment free of cruelty and ethical issues. Many STEM scenarios are impossible to demonstrate in traditional education, and this technology makes it possible.
AUGMENTED REALITY IN REAL ESTATE
Real estate offers are often monotonous, with insufficient or incomprehensible descriptions and poor photo quality. In addition, site visits take considerable time to navigate, wait for a customer or seller, the estate visit itself, or other circumstances. Augmented Reality (AR) provides a solution to these problems.Clients can view, compare and analyze AR models of the properties they are interested in, even those that are under construction or still in the planning stage, regardless of where in the world they are located. The technology allows you to engage the attention of the customers in an impressive way. In addition, it provides a significantly better picture of the site, saves time and money and there are no restrictions on which part of the world the client or site is located in.
AUGMENTED REALITY IN REAL ESTATE
Real estate offers are often monotonous, with insufficient or incomprehensible descriptions and poor photo quality. In addition, site visits take considerable time to navigate, wait for a customer or seller, the estate visit itself, or other circumstances. Augmented Reality (AR) provides a solution to these problems.Clients can view, compare and analyze AR models of the properties they are interested in, even those that are under construction or still in the planning stage, regardless of where in the world they are located. The technology allows you to engage the attention of the customers in an impressive way. In addition, it provides a significantly better picture of the site, saves time and money and there are no restrictions on which part of the world the client or site is located in.
AUGMENTED REALITY AND INTERIOR DESIGN
This technology allows users to place digital 3D models of products from a company's catalog directly in their home. Thus, they can feel and decide if they fit into the interior, what are their actual sizes and even to interactively design the best option for themselves with the selected furniture. IKEA is one of the biggest and most famous furniture companies that successfully uses augmented reality in its mobile application.
