INTERACTIVE VIDEO
Interactive video is applicable in every field and every business, regardless of whether you already have your own videos or you want to create something new and unique.
Invest in content that will set you apart in the ocean of ads.
Engage your audience in a way that will impress and win them over.
Enable your audience to to interact andcontrol the media content according to their interests.
WHY INTERACTIVE VIDEO?
THE EVOLUTION OF VIDEO
The interactive video is the next stage in the evolution of traditional videos in which the viewer is placed in the position of a passive observer.
People have different interests. Everyone wants to have a choice
Interactive video provides this opportunityby giving the viewer the role of active participantwho chooses the direction of development of the video according to his own interests. This different and very attractive approach to the customer will distinguish you and your products among others, increasing the effect of communication with consumers.
TYPES OF INTERACTIVE VIDEO
PURCHASE VIDEO
SHOPPABLE VIDEO
Enable your audience to buy any product from every video.
Interactive videos make online shopping much more entertaining and easy. One of their great advantages is the ability to place an interactive hotspot or other active element to each product, which allows the viewer with just one click inside the video to view or buy the product that attracted his attention. In this way you provide a direct path to information about price, size and other specifics of a product and user friendly option for direct purchase. Using this approach, you can turn any video into a "sales generator" and drive more traffic to your online store or product campaign.
BRANCHING VIDEO
/Branching video/
Enable your audience to buy any product from every video.
Traditional videos offer a linear experience - with beginning, middle and end. Unlike the conventional video the interactive branching video allows the viewers to develop different scenarios that better match their interests. Interactive branching videos are a great way to grab your audience's attention and hold it for much longer. In this case, the viewer is fully engaged in the experience because of his active role. On the other hand, the interactive video gives you the option to track every choice made by the viewers,which will help you to better analyze their preferences and interests.
BRANCHING VIDEO
/Branching video/
Enable your audience to buy any product from every video.
Traditional videos offer a linear experience - with beginning, middle and end. Unlike the conventional video the interactive branching video allows the viewers to develop different scenarios that better match their interests. Interactive branching videos are a great way to grab your audience's attention and hold it for much longer. In this case, the viewer is fully engaged in the experience because of his active role. On the other hand, the interactive video gives you the option to track every choice made by the viewers,which will help you to better analyze their preferences and interests.
INTERACTIVE VIDEO QUIZ
/Interactive video quiz/
Make your video a game or a test
The interactive video quiz is а digital content, which is based on questions and answers for different purposes - a test of trainees, a quiz with clients and different training situation. Instead of just "talking" to your audience, start a discussion - just like what happens in a real conversation. Give the users the opportunity not only to answer questions, but also to win prizes in the form of products, discounts or a free subscription, for example. This will certainly increase the amount of time viewers are engaged with your message.
USE CASES
ONLINE SHOPPING
Online shopping is an ocean of countless, in most cases very identical ads Interactive video is a completely new and very attractive approach that will make your brand stand out.. The video itself speaks more than the photo of a product, and when it is combined with certain level of interactivity and gives the viewera choice, this increases the engagement. Interactive video has been proven to increase conversions, the selection of the call-to-action buttons and sales.
ONLINE SHOPPING
Online shopping is an ocean of countless, in most cases very identical ads Interactive video is a completely new and very attractive approach that will make your brand stand out.. The video itself speaks more than the photo of a product, and when it is combined with certain level of interactivity and gives the viewera choice, this increases the engagement. Interactive video has been proven to increase conversions, the selection of the call-to-action buttons and sales.
PRODUCT PLACEMENT
The product placement is becoming more widespread in media content. Turn any online series, commercial or show into a direct sales generator. Integrating interactive elements into online video content will allow viewers to get more information about a product or even purchase it directly from the video itself while watching it.
INTERACTIVE PRODUCT PRESENTATION
Interactive product video is the best and most understandable way to demonstrate a product, its functionalities and applications,or to create a new generation user manual.It allows each product, especially if it is complex, to be presented from different perspectives, with comprehensive information, which, however, is controlled by the viewer, according to his interest and desire.
INTERACTIVE PRODUCT PRESENTATION
Interactive product video is the best and most understandable way to demonstrate a product, its functionalities and applications,or to create a new generation user manual.It allows each product, especially if it is complex, to be presented from different perspectives, with comprehensive information, which, however, is controlled by the viewer, according to his interest and desire.
TOURISM
Interactive video has wide application in the hospitality industry. Through it, the presentation of a hotel or other tourist site to an entire destination takes place not just attractive but also functional. The potential tourist has control over the storywe present, choosing between the information, offers and experiences we provide, so that they best suit his/her interests and needs. Interactive video enhances the quality of the presentation and allows better branding Involving the viewer in a story that is close to him, he leaves lasting impression and provokes a desire to visitne of the advantages of this type of presentation is that with one interactive video banner you can cover the interests of different target groups of tourists,giving them the opportunity to choose the language, the type of vacation they are looking for whether they are looking for - family, extreme, SPA etc. and many other options. This approach allows you to keep the interest of any visitor of your website or your blog and turn him/her into a real client.
EDUCATION
Create interactive educational content suitable for different ages and interests.
Educational interactive videos are created in order to offer learning content in an accessible and entertaining way. The integrated interactive elements like tests,direct links to scientific sources, topics, lessons or even in the development of different scenarios depending on the viewer's choice The retention level is significantly higher than in traditional videos,as the learner is actively involved and receives timely feedback on whether the answer is correct and, if not, why. The content can be upgraded or changed depending on the analysis of the answers, the needs of the learners, the degree of difficulty and understanding of the material, or other specifics of the educational process.
EDUCATION
Create interactive educational content suitable for different ages and interests.
Educational interactive videos are created in order to offer learning content in an accessible and entertaining way. The integrated interactive elements like tests,direct links to scientific sources, topics, lessons or even in the development of different scenarios depending on the viewer's choice The retention level is significantly higher than in traditional videos,as the learner is actively involved and receives timely feedback on whether the answer is correct and, if not, why. The content can be upgraded or changed depending on the analysis of the answers, the needs of the learners, the degree of difficulty and understanding of the material, or other specifics of the educational process.
TRAINING
The human factor is a priority for successful companies. There is no successful company without a well-trained team.
The training process of employees is extremely important not only for business, but also for the effective work of the non-governmental sector. In recent years, staff training has become more frequent and positive results have been reported, but at a cost of considerable resources and time. Interactive videos are an excellent alternative for optimizing the learning process. Employees are active participantswho enter various storylines with test questions, role-plays, training materials and other active elements. The experience is very close to reality, and the results are personal and do not depend on the decisions of the group,, which is valuable for HR professionals when creating an employee profile. The interactive videos in the context of corporate training are very suitable for areas such as building "soft skills", leadership, application of regulatory compliance, product and sales training, behavior change, change management and others. Interactive video trainings are an excellent tool for learning in a way that not only works, but also makes the process entertaining.
RECEIVING FEEDBACK
Customer feedback on the products and services they use is very important for the development and success of any business. Interactive video is a useful and functional tool in this direction. Create your product history, ask questions, give your audience the opportunity to choose the direction of development with different scenarios. The functionality of the interactive video will generate data on the viewer's engagement with the content by topics and storylines. This way you will be able to plan changes and upgrades of the product presentation to meet the real consumer needs.
RECEIVING FEEDBACK
Customer feedback on the products and services they use is very important for the development and success of any business. Interactive video is a useful and functional tool in this direction. Create your product history, ask questions, give your audience the opportunity to choose the direction of development with different scenarios. The functionality of the interactive video will generate data on the viewer's engagement with the content by topics and storylines. This way you will be able to plan changes and upgrades of the product presentation to meet the real consumer needs.
REQRUITMENT
Using Interactive video can save a lot of time,money and problems for HR professionals when it comes to recruiting. For example, you can create interactive role-playing games based on which you can evaluate the candidates and assess their qualitiesand if they are useful and important for you and your business. You can also show a first-person "day of life" in your company to any applicant for specific position. Within minutes, the viewer "becomes" part of the team and gets acquainted in more detail with their future responsibilities, company environment and culture. Thus, he will assess whether he has an interest and qualification for the position.
ANALYTICAL INSTRUMENTS
IMPRESSIONS (Импресии)
When a video loads on a page that counts as one impression. The table shows the number of Impressions in blue and the number of Plays (възпроизвежданията) in green.In red it shows the Play Rate as a percentage.
PROJECT VIEWS
Registers:
All Views (All Views) - gives information about the total number of loadings/plays /views of the video;
Unique Views (Unique Views) - report access to content from one IP address, but not the number of views from that address;
By Device (By Device) - the type of device from which the content was viewed (mobile phone, tablet or computer)
Views By Location (Views By Location) - the location from which the video was viewed (continent and country).
PROJECT ENGAGEMENT
This analytical instrument records when a viewer actually engages with the interactive video. It is directly related to what the viewer clicks as their choice when interacting with the video.This allows you to track indicators and how they change over time, analyze and incorporate these data into your future marketing strategies and campaigns.
Node Drop Off - Shows how many users watched each part of the video and for how long (in %).
Project interactions - Shows the path of viewer interaction with the individual parts of the interactive video.
